Privacy

Last updated: 12 July 2026

Luremetry is a product of Provally, Inc. This page explains what data we collect on luremetry.ai and why. It covers our marketing website only — how the Luremetry product handles traffic during a pilot is governed separately by your pilot agreement (in short: the decoy edge records request metadata and agent behavior, never request bodies, cookies, auth, or your users' data).

What we collect

• Pilot request form. When you submit the form, we receive the details you enter: name, work email, company, role, company website, whether you use Cloudflare, whether you have a security team or MDR, and your optional note about AI threats. You provide this voluntarily so we can evaluate pilot fit and reply.
• Aggregate visit analytics. We use Cloudflare Web Analytics and Plausible, both cookieless and privacy-preserving. They record aggregate page views and referrers — no cookies, no cross-site tracking, no selling of data.
• Session analytics. We use Microsoft Clarity to understand how visitors use the page (scrolling, clicks, where people drop off). Clarity may record an anonymized session replay and set cookies; text you type into the form is masked by default.
• Company identification. We use Apollo, which estimates the organization a visit came from using the network IP address. It identifies companies, not individuals, and helps us prioritize outreach.

Why we collect it

• To respond to pilot requests and evaluate whether a design-partner pilot is a fit.
• To understand which parts of the page are useful and improve them.
• To see which kinds of companies are interested so a solo founder can follow up personally.

We do not run advertising trackers, and we do not sell your data.

Who processes it

We share data only with the service providers that make the site work: Cloudflare (hosting, analytics, form delivery), Plausible, Microsoft (Clarity), Apollo, and Slack (where pilot requests are delivered to us). Each processes data under its own terms.

Retention

We keep pilot-request details as long as needed to evaluate and follow up on your request, and we delete them on request. Analytics data is retained according to each provider's defaults.

Your choices

To access, correct, or delete the information you've given us — or to ask a question — email [email protected]. You can block analytics with a content blocker or by declining non-essential cookies in your browser.